Archive for February, 2009

Introducing the Toyota Toilet Seat

February 10, 2009

venza
You know the story about the Chevy Nova. It seemed like a cool name for a car in America, but not so much in Mexico because “no va” means “doesn’t go” in Spanish. Words that seem OK in the native language don’t always translate well.

This story is kind of the reverse. Toyota has released a new model called the Venza – a nice-sounding product name in America. But you could never sell a car with that name in the car’s home country. In Japan, “venza” means “toilet seat.” Seriously. I’m not making this up. It would normally be spelled “benza” in roman letters, but b’s and v’s are interchangeable in Japanese.